Quality: We follow the high standards of world-leading research groups for research, teaching, and outreach. Our unique selling point is expertise in quantum technology, based on decades of research and development. We distinguish ourselves from those who are relatively new to the field.
Realism: Our communication is trustworthy, unbiased, and realistic.
There is a large amount of hype in the field. We do not readily follow bold claims, but carefully assess them, following the consensus of scientists and other experts.